A Different View on The Yahoo/MSFT Deal
There has been countless analysis of the Microsoft bid for Yahoo, many of them very thoughtful and thorough, but none that I have seen has looked at the issue from the viewpoint of the consumer. Hence, having written about the User Revolution, I feel obliged to take up this task.

First, we must accept the fact that Microsoft has failed massively in creating a value proposition for Internet consumers, and hence has failed to gain any share of heart, regardless of how many unique visitors it has. The simple fact remains that Microsoft has very close to zero brand loyalty, or even recognition, with consumers, as an Internet property. To be sure, Hotmail and a few other MSN properties have some followers, but that’s about it. The reason for this is that Microsoft and MSN, despite the efforts of it’s able and skilled leaders and managers, failed to create a value proposition for the consu [...] read more >>

First, we must accept the fact that Microsoft has failed massively in creating a value proposition for Internet consumers, and hence has failed to gain any share of heart, regardless of how many unique visitors it has. The simple fact remains that Microsoft has very close to zero brand loyalty, or even recognition, with consumers, as an Internet property. To be sure, Hotmail and a few other MSN properties have some followers, but that’s about it. The reason for this is that Microsoft and MSN, despite the efforts of it’s able and skilled leaders and managers, failed to create a value proposition for the consu [...] read more >>


