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	<title>SRnext - Safa Rashtchy</title>
	<link>http://www.srnext.com</link>
	<description>The User Revolution Is On!</description>
	<pubDate>Thu, 12 Aug 2010 23:25:51 +0000</pubDate>
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	<language>en</language>
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		<title>Upcoming Events and Travels</title>
		<link>http://www.srnext.com/?p=42</link>
		<comments>http://www.srnext.com/?p=42#comments</comments>
		<pubDate>Tue, 03 Aug 2010 22:52:47 +0000</pubDate>
		<dc:creator>Safa Rashtchy</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.srnext.com/?p=42</guid>
		<description><![CDATA[Aug. 1 –Aug. 7, 2010 – China. Beijing and Shanghai
Aug. 5, 2010 - Beijing:  Baidu 5th NASDAQ Listing Anniversary
Aug.  13- Sep. 3, 2010 – Tuscany, Italy

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			<content:encoded><![CDATA[<p>Aug. 1 –Aug. 7, 2010 – China. Beijing and Shanghai</p>
<p>Aug. 5, 2010 - Beijing:  Baidu 5th NASDAQ Listing Anniversary</p>
<p>Aug.  13- Sep. 3, 2010 – Tuscany, Italy</p>

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		<title>Over The Past Three Years</title>
		<link>http://www.srnext.com/?p=36</link>
		<comments>http://www.srnext.com/?p=36#comments</comments>
		<pubDate>Sun, 01 Aug 2010 14:01:48 +0000</pubDate>
		<dc:creator>Safa Rashtchy</dc:creator>
		
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://www.srnext.com/?p=36</guid>
		<description><![CDATA[Dear Friends:
It has been three years since I left Wall Street, officially on June 30, 2007.  So far, it has been a highly enjoyable break for me,  but  I am starting my plans to get back to full action. As many of you know, the past three years were filled with enjoyable activities such as [...]]]></description>
			<content:encoded><![CDATA[<p>Dear Friends:</p>
<p>It has been three years since I left Wall Street, officially on June 30, 2007.  So far, it has been a highly enjoyable break for me,  but  I am starting my plans to get back to full action. As many of you know, the past three years were filled with enjoyable activities such as travel and spending time with my son, as well as various investment and other activities that were more serious. Here is a quick rundown of what kept me busy in the past three years:</p>
<ul>
<li><em> I joined the board of my son’s school, Wings Learning Center  in 2007, as the chair, which consumed a great deal of time, as it required some significant activities and direction.</em></li>
<li><em> I invested in an Indian start-up, Investmentyogi.com and joined their boa</em><em>rd of directors.  Investmentyogi is addressing a growing upper middle class in India that wants to manage its money, but has few resources for investment or financial planning.</em></li>
<li><em> I joined the advisory board of ChinaVenture, the leading venture and investment strategy consultancy in China. ChinaVenture provides research, consultancy, and advisory services to TMT companies in China and abroad.</em></li>
<li><em> I joined the ad</em><em>visory board of icanbuy.com, an Irvine, CA-based start-up that is targeting the mortgage and home buying experience with an innovative new online approach and has created a new platform that attracted the National Association of Home</em><em> Builders and the Building Industry Association.</em></li>
<li><em> I joined the advisory board of 3plus1, a Silicon Valley-based company with patent pending technology that provides a hardware/software solution for a variety of applications, especially video download and viewing.</em></li>
<li><em> I joined the</em><em> advisory board of AARP International Network, which is a subsidiary of AARP focused on expanding international alliances and learning from global population trends.</em></li>
<li><em> I continue to be on the advisory board of SEMPO, the Search Engine Marketing Professional Association. SEMPO is regrouping with a new leadership and has seen a tremendous expansion in international markets.</em></li>
<li><em> I have also been investing actively in the public equities.  It</em><em> has been, of course,  a harrowing experience in the past three years but I am happy to say that I fared much better than the market and have gained back all the loss in 2008. I am now solidly in positive territory compared to when the financial crisis begin, while S&amp;P is some 20% below its Dec. 2007 level.</em></li>
<li><em> I have invested in a new search application that will be launched soon. Very excited about the team and the concept here.  Stay tuned.</em></li>
</ul>
<p><strong><br />
</strong></p>

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		<title>Trends On Which I Focus</title>
		<link>http://www.srnext.com/?p=44</link>
		<comments>http://www.srnext.com/?p=44#comments</comments>
		<pubDate>Sat, 31 Jul 2010 20:30:51 +0000</pubDate>
		<dc:creator>Safa Rashtchy</dc:creator>
		
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://www.srnext.com/?p=44</guid>
		<description><![CDATA[There is no doubt in my mind that  mobile services and applications will mushroom in the next five years,  thanks to Apple and Google.  Combine that with the rapidly changing  market for content and entertainment, and you are likely to see new  winners.  Like many of you, I like Apple, but [...]]]></description>
			<content:encoded><![CDATA[<p>There is no doubt in my mind that  mobile services and applications will mushroom in the next five years,  thanks to Apple and Google.  Combine that with the rapidly changing  market for content and entertainment, and you are likely to see new  winners.  Like many of you, I like Apple, but also think Google, and in  the long term Amazon, have the opportunity to be major players in this  market, too.  Social Networking is getting big and bigger, but if I had  to choose, I would choose mobile and entertainment over everything else,  including social networking.  We are moving towards services and  applications and away from traditional platforms.  That’s why Google is  frantically offering new services, and also why I think there are limits  and risks, to how big Facebook can get in revenues.</p>
<h2><strong>Recent Investments and Advisory Involvements</strong></h2>
<p><a href="http://www.srnext.com/?attachment_id=37" target="_blank" rel="attachment  wp-att-37" title="Investmentyogi.com"><img src="http://www.srnext.com/wp-content/uploads/2010/07/investmentguru.thumbnail.gif" alt="Investmentyogi.com" /></a></p>
<p>Investmentyogi.com</p>
<p><a href="http://www.srnext.com/?attachment_id=38" rel="attachment  wp-att-38" title="Icanbuy.com"><img src="http://www.srnext.com/wp-content/uploads/2010/07/icanbuy.png" alt="Icanbuy.com" height="95" width="351" /></a></p>
<p><a href="https://www.icanbuy.com">Icanbuy.com</a></p>
<p><a href="http://www.srnext.com/wp-content/uploads/2010/07/3p1_logo_huge.gif" title="3p1.com"><img src="http://www.srnext.com/wp-content/uploads/2010/07/3p1_logo_huge.gif" alt="3p1.com" /></a></p>
<p><a href="http://3p1.com/" target="_blank">3plus1</a>  (3p1.com)</p>
<p><a href="http://www.srnext.com/?attachment_id=54" rel="attachment wp-att-54" title="clenova-logo-very-small.jpg"><img src="http://www.srnext.com/wp-content/uploads/2010/08/clenova-logo-very-small.jpg" alt="clenova-logo-very-small.jpg" /></a> <a href="http://www.clenova.com/">http://www.clenova.com/</a></p>
<p>New Multi-Media Search Application [Sept. 2010 Launch]</p>

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		<title>My Current Investment Outlook</title>
		<link>http://www.srnext.com/?p=40</link>
		<comments>http://www.srnext.com/?p=40#comments</comments>
		<pubDate>Fri, 16 Jul 2010 13:07:29 +0000</pubDate>
		<dc:creator>Safa Rashtchy</dc:creator>
		
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://www.srnext.com/?p=40</guid>
		<description><![CDATA[ (as of July 16, 2010)
I believe that we are likely to see weak but sustained overall growth  in global economy into 2011. Equities are not oversold, especially  given the potential for 2H10 and 2011 downward estimate revision, but  recent corrections, post May 6, have priced in a significant amount of  growth [...]]]></description>
			<content:encoded><![CDATA[<p> (as of July 16, 2010)</p>
<p>I believe that we are likely to see weak but sustained overall growth  in global economy into 2011. Equities are not oversold, especially  given the potential for 2H10 and 2011 downward estimate revision, but  recent corrections, post May 6, have priced in a significant amount of  growth slowdown.  As such, I expect some possible downward movement, but  not another major correction.  I do expect key Internet names, as well  as certain China sectors to outperform the market and produce absolute  positive returns, driven in part by a shift in relative multiple  expansion.  After the quick jolt of 1H10, we are now entering the more  prolonged and slower phase of recovery and investors are likely to focus  on companies that will benefit from the longer term trends, not just  immediate pent up demand and inventory build up.</p>

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		<title>An Update</title>
		<link>http://www.srnext.com/?p=27</link>
		<comments>http://www.srnext.com/?p=27#comments</comments>
		<pubDate>Sun, 05 Oct 2008 09:15:56 +0000</pubDate>
		<dc:creator>Safa Rashtchy</dc:creator>
		
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://www.srnext.com/?p=27</guid>
		<description><![CDATA[ 

An Update – I have been remiss to post more, and the not-so-subtle comments from many of my friends in conjunction with my own guilty conscience have finally forced me to change. While I don&#8217;t promise to blog on a regular basis, I intend to write very short pieces on selective areas, more frequently. Below [...]]]></description>
			<content:encoded><![CDATA[<p><span class="Apple-style-span" style="border-collapse: collapse"> </span></p>
<p style="margin-bottom: 0.14in"><span style="font-weight: bold" class="Apple-style-span"><span style="border-collapse: collapse; font-family: arial; font-size: 13px; font-weight: normal; line-height: normal" class="Apple-style-span"></span></span></p>
<p style="margin-bottom: 0.14in"><strong>An Update – </strong>I have been remiss to post more, and the not-so-subtle comments from many of my friends in conjunction with my own guilty conscience have finally forced me to change. While I don&#8217;t promise to blog on a regular basis, I intend to write very short pieces on selective areas, more frequently. Below are a few thoughts that I have been having lately, but first let me tell you what I have been up to in the past year and my whereabouts in the next month or so:</p>
<p style="margin-bottom: 0.14in"><strong>What I Have Done Since June 2007</strong>. A lot more than I was planning and yet accomplished a lot less than I had hoped. Six areas have taken up the majority of my time:</p>
<ol>
<li style="margin-left: 15px">
<p style="margin-bottom: 0.14in"><strong>Investing in startups</strong> – I have been looking at many business plans and selected three of them for investments:  one in U.S., one in India, and one in China,  two of which are about to close in the next month or so, and I&#8217;ll disclose them soon. These are seed level investments in the consumer Internet space.</p>
</li>
<li style="margin-left: 15px">
<p style="margin-bottom: 0.14in"><strong>Industry contacts and Advisory </strong>– A good part of my time is spent in meeting with entrepreneurs and investors, and in many cases, I have been unofficially (that is without pay!) advising some startups. I have also occasionally participated in conferences and have had some speaking engagements, both of which have helped keep me in the flow.</p>
</li>
<li style="margin-left: 15px">
<p style="margin-bottom: 0.14in"><strong>Board of Directors </strong>– Wings Learning Center, a school for children within Autism Spectrum Disorder . As the board president, my responsibilities have been a lot more than I expected, especially as our school is in need of much help and resources. (<font color="#0000ff"><u><a href="http://www.wingslearnigncenter.org/" style="color: #0000cc" target="_blank">www.wingslearnigncenter.org</a></u></font>). I am also on the advisory board of SEMPO and will join the boards of the two companies I&#8217;ll invest in, but so far I have not yet committed to any other board memberships. I may choose one or two beyond my core investments, but I don&#8217;t intend to add many more.</p>
</li>
<li style="margin-left: 15px">
<p style="margin-bottom: 0.14in"><strong>Travel </strong>– This is the best part of course (and the costliest one too) – Trips to Europe, Mexico, Brazil, Canada, Yosemite, and other places, with my fifteen year old son have been extremely satisfying. You see some of the photos on this site – more are at my public albums in Picasa.</p>
</li>
<li style="margin-left: 15px">
<p style="margin-bottom: 0.14in"><strong>Investing </strong>in public equities, with a focus on TMT space in the U.S. and China.  So far, I have been lucky enough to stay above the trends and show some small profit for the year.</p>
</li>
<li style="margin-left: 15px">
<p style="margin-bottom: 0.14in"><strong>Flying and Spanish lessons – </strong>Both have been humbling as they have taken much longer than I thought – hoping to get my private pilot license soon, but I am far from being <em>muy buen</em> in speaking Spanish.</p>
</li>
</ol>
<ol>
<li style="margin-left: 15px"></li>
</ol>

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		<title>Top 5 Global Trends</title>
		<link>http://www.srnext.com/?p=29</link>
		<comments>http://www.srnext.com/?p=29#comments</comments>
		<pubDate>Sun, 05 Oct 2008 09:12:28 +0000</pubDate>
		<dc:creator>Safa Rashtchy</dc:creator>
		
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://www.srnext.com/?p=29</guid>
		<description><![CDATA[My Top Five Global Trends – the pillars of my investment thesis


Middle Class is the King. Global economic liberalization is producing a growing middle class in many countries, with the power, and the desire, to spend


Intelligent Consumer are reshaping the purchase patterns – consumers know what they want to buy, know how to research it, and [...]]]></description>
			<content:encoded><![CDATA[<p style="margin-bottom: 0.14in"><span style="border-collapse: collapse; font-family: arial; font-size: 13px; line-height: normal" class="Apple-style-span"></span></p>
<p style="margin-bottom: 0.14in">My Top Five Global Trends – the pillars of my investment thesis</p>
<ol>
<li style="margin-left: 15px">
<p style="margin-bottom: 0.14in"><strong>Middle Class is the King</strong>. Global economic liberalization is producing a growing middle class in many countries, with the power, and the desire, to spend</p>
</li>
<li style="margin-left: 15px">
<p style="margin-bottom: 0.14in"><strong>Intelligent Consumer</strong> are reshaping the purchase patterns – consumers know what they want to buy, know how to research it, and know how to compare items, rate them and seek advice. Most businesses have failed to understand let alone embrace this and are clinging to the old ways of advertising and &#8220;monetizing&#8221;, up-selling, and cross selling consumers.</p>
</li>
<li style="margin-left: 15px">
<p style="margin-bottom: 0.14in"><strong>Internet-based Networks</strong> are far more powerful than we can see now. This power should be measured not just in terms of revenue generation, but the value and the service they provide to the consumers. The new way to look at business model should be based on maximizing the consumer value, which as we have seen with search, leads to high revenue potential.</p>
</li>
<li style="margin-left: 15px">
<p style="margin-bottom: 0.14in"><strong>All consumer Trend are Global, but they act Locally. </strong>From search to texting to e-commerce and blogging, consumers are adopting the same trends, but at different times and with different flavors, producing local winners.</p>
</li>
<li style="margin-left: 15px">
<p style="margin-bottom: 0.14in"><strong>Make it Simple. </strong>The common-sense, easy to understand, and straight forward ( no fine lines, no hidden agenda, no free razors to sell the blades) is the model for today&#8217;s consumers. Most businesses still operate in yesterday&#8217;s paradigm and are doomed to die unless they transform.</p>
</li>
</ol>

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		<title>Monetization of Social Networks</title>
		<link>http://www.srnext.com/?p=28</link>
		<comments>http://www.srnext.com/?p=28#comments</comments>
		<pubDate>Sun, 05 Oct 2008 09:12:15 +0000</pubDate>
		<dc:creator>Safa Rashtchy</dc:creator>
		
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://www.srnext.com/?p=28</guid>
		<description><![CDATA[Monetization of Social Networks. This is the hot topic these days, with a large number of blogs and opinions, and even a number of conferences devoted to this single issue alone. However, I believe many of these discussions miss the entire point that to look at &#8220;monetizing&#8221; social networks is like asking teenager to pay for [...]]]></description>
			<content:encoded><![CDATA[<p><span class="Apple-style-span" style="border-collapse: collapse; font-weight: bold;"><span class="Apple-style-span" style="font-weight: normal"><strong>Monetization of Social Networks.</strong> This is the hot topic these days, with a large number of blogs and opinions, and even a number of conferences devoted to this single issue alone. However, I believe many of these discussions miss the entire point that to look at &#8220;monetizing&#8221; social networks is like asking teenager to pay for music – the concept is a foreign one and irrelevant . Publishers and advertisers need to change their entire outlook, and I would suggest- reluctantly since I don&#8217;t like to get hung up on word, their language- Let&#8217;s abolish the word Monetizing – it is demeaning to consumers, as it treats them like tools for making money. It is time to look at consumers as one of the three elements in the new commerce ecosystem: producers, consumers, and the medium. In fact, Social networks can be a very powerful medium and generate handsome profits for their organizers, provided they understand the true power of social networks as a medium to allow advertisers and consumers to connect. How, you ask? More on this in the future, but I can assure you it is not through &#8220;targeted ads&#8221;, or &#8220;social graph &#8220;referrals. Both these concepts, IMHB, are highly oversold. The enlightened advertiser will seek to first find what products and services its constituents need, then proceed to fully understand the habits, preferences, and values of its consumers, and finally align itself with those preferences so that the consumer can relate to it. Only then, can the advertiser expect the evolution of an organic relationship the consumer, one that will last a long time and cannot be easily broken. This is best doable through a social network structure, so it is ironic that many find &#8220;monetizing&#8221; social networks difficult, since in my opinion, they are one of the best tools for building long term value for advertisers.</span></span></p>

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		<title>Piper-China Venture Conference : On Top Internet Trends &#038; Facebook</title>
		<link>http://www.srnext.com/?p=24</link>
		<comments>http://www.srnext.com/?p=24#comments</comments>
		<pubDate>Thu, 13 Mar 2008 18:06:42 +0000</pubDate>
		<dc:creator>Safa Rashtchy</dc:creator>
		
		<category><![CDATA[Presentations]]></category>

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		<description><![CDATA[Piper-China Venture Conference : On Top Internet Trends &#38; Facebook

]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.srnext.com/wp-content/uploads/2008/03/piper-china-conference-march-2008-rashtchy-presentation.pdf" title="Piper-China Venture Conference – On Top Internet Trends &amp; Facebook">Piper-China Venture Conference : On Top Internet Trends &amp; Facebook</a></p>

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		<title>Fastforward Conference - Feb 2008 Rashtchy Presentation</title>
		<link>http://www.srnext.com/?p=20</link>
		<comments>http://www.srnext.com/?p=20#comments</comments>
		<pubDate>Wed, 27 Feb 2008 00:59:16 +0000</pubDate>
		<dc:creator>Safa Rashtchy</dc:creator>
		
		<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://www.srnext.com/?p=20</guid>
		<description><![CDATA[Fastforward Conference Feb 2008

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			<content:encoded><![CDATA[<h2><a href="http://www.srnext.com/wp-content/uploads/2008/02/fastforward-conference-feb-2008-rashtchy-presentation.pdf" onclick="return false;" title="Direct link to file">Fastforward Conference Feb 2008</a></h2>

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		<title>A Different View on The Yahoo/MSFT Deal</title>
		<link>http://www.srnext.com/?p=10</link>
		<comments>http://www.srnext.com/?p=10#comments</comments>
		<pubDate>Wed, 20 Feb 2008 07:42:27 +0000</pubDate>
		<dc:creator>Safa Rashtchy</dc:creator>
		
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://www.srnext.com/?p=10</guid>
		<description><![CDATA[There has been countless analysis of the Microsoft bid for Yahoo, many of them very thoughtful and thorough, but none that I have seen has looked at the issue from the viewpoint of the consumer. Hence, having written about the User Revolution, I feel obliged to take up this task.
First, we must accept the fact [...]]]></description>
			<content:encoded><![CDATA[<p>There has been countless analysis of the Microsoft bid for Yahoo, many of them very thoughtful and thorough, but none that I have seen has looked at the issue from the viewpoint of the consumer. Hence, having written about the <a href="http://people.ischool.berkeley.edu/~hal/Courses/StratTech07/Lectures/Google/Articles/user-revolution.pdf">User Revolution</a>, I feel obliged to take up this task.</p>
<p><img src="http://www.srnext.com/wp-content/uploads/2008/03/msft1.jpg" alt="msft1.jpg" /><img src="http://www.srnext.com/wp-content/uploads/2008/03/yahoo1.jpg" alt="yahoo1.jpg" />First, we must accept the fact that Microsoft has failed massively in creating a value proposition for Internet consumers, and hence has failed to gain any share of heart, regardless of how many unique visitors it has. The simple fact remains that Microsoft has very close to zero brand loyalty, or even recognition, with consumers, as an Internet property. To be sure, Hotmail and a few other MSN properties have some followers, but that’s about it. The reason for this is that Microsoft and MSN, despite the efforts of it’s able and skilled leaders and managers, failed to create a value proposition for the consumes. Yahoo, on the other hand, sadly saw the value proposition that it <u>did</u> have for the user erode away, as consumer behavior changed and Yahoo failed to do so. As such, it baffles me why the combination of Yahoo and Microsoft will make a better value proposition for the consumers.</p>
<p>Many pundits have analyzed the cost savings impact of this merger and the value to the advertisers by reaching a higher aggregate base of users. For the consumer, however, there is no reason to cheer. Yahoo, above all, needs a self-examination of what it is doing wrong and why the time spent on its properties have gone down over the last year. A close examination should reveal surprising simple things that Yahoo can do: make the sites follow my three rules: <strong>simplicity</strong>, <strong>common sense</strong>, and <strong>accuracy</strong>. Simplicity means easy navigation, clean interface, and easy selection – features that Yahoo , (and certainly most Microsoft properties) still noticeably lack, even in their most recent products such as the new Yahoo Mail. Common sense is my term for designing the site based on the way average users will naturally navigate and click, not designing them for ads or pageview or for maximum options, but for the most common way to use the web site. Finally, accuracy refers to having reliable, fast, and accurate information on the site, all the time, creating a sense of trust, the way that Google has earned it. Speed is an important part of this which, for lack of a better word, I have lumped into accuracy.</p>
<p>Surprisingly, the content or topic is not that critical an issue. Yes, social networking and of course “communitinament” is hot with users but many areas of Yahoo are in fact communitianment site – they are just not a properly functioning ones and hence fail to gain major acceptance. Yahoo mail and Yahoo messenger, as well as Yahoo news, finance and Yahoo music are potential gold mines but I highly doubt that Microsoft can help them reach their potential.</p>
<p>Combining Yahoo with Microsoft is most likely to compromise the principles of <strong>Simplicity</strong>, <strong>Common Sense</strong>, and <strong>Accuracy </strong>, even further rather than enhance them. Let me explain why. Microsoft can bring in three important assets to Yahoo: money, technical expertise, and freedom from shareholder pressure. I did not include network effect or cross selling as I think they have been vastly over-sold. But even those three assets are not sufficient to solve Yahoo’s problems, let alone help Microsoft gain a major footprint on the web, without a <strong>change of culture</strong>. As such, my unsolicited recommendation to Jerry and the Yahoo board is: don’t sell to Microsoft, or to anyone else for that matter. Try to fix the problem by infusing a new life and a new culture, into the valuable entity that you have built.</p>

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